Red Sand Project
The Artist
Molly Gochman
"My work is an invitation for you to reflect on and participate in the experience of humanity. As all art raises the consciousness of our society and helps to catalyze action, it’s my mission to encourage, provoke and ultimately inspire others to unique thought and action."
-Molly Gochman
Creator of the Red Sand Project
Sidewalk Interventions
Overlooked populations – refugees, immigrants, girls, and others – are most at risk of being enslaved, spending their lives being exploited for the profit of others. To recognize those who are overlooked, Red Sand Project’s sidewalk interventions invite you to take the time to find and fill a sidewalk crack with red sand and to then document your sidewalk transformation on social media using #RedSandProject.
These interventions remind us that we can’t merely walk over the most marginalized people in our communities — those who fall through the metaphoric cracks. The simple act of placing sand in a crack or posting a photo on social media may seem inconsequential, but small actions can help raise awareness of the issues facing those who are overlooked.
Interventions have taken place in all 50 United States and around the world – by schools, campuses, hotels, businesses, private residences, in city centers and in other public places.
